SMS Texting Tips for Mobile Marketers

Learn some tips that can help you start creating your mobile marketing plan in addition to learning SEO marketing tips for your business. You can figure out everything you need to not fall for legal traps and how to earn money and customers by choosing a good format that offers more to your customers. It's not so scary once you know the basics.

Keep setting expectations and keeping yourself safe, legally. After a person opts-in, or even during the process, inform them of how often they can get text messages from you. Also, give them an "opt-out" option if the messages are too frequent or if they want to avoid possible message charges. Always include the line, "standard rates may apply."

Keep in mind that mobile marketing is targeted for keeping your current customers, not acquiring new ones. Current customers know your product, and are much more open to getting texts from you and trust your website. New customers will probably find you using a regular computer, though it won't take them long to sign up for texts.

Get permission before starting to add cell phone numbers to your database. Getting permission means you have found someone who is interested in your service or product. If you fail to get permission, you are sending messages that will likely never even be read. Sending messages without permission can also be a great way to ruin your reputation.

Text Our Your Special Events

When you are promoting a particular event, send the mobile marketing message a few hours or the day before the event. Customers that are genuinely interested in the event can easily forget the message if you send it several days before the event is to take place. You do not want your customers to miss out on anything.

Take advantage of using SMS, or text messaging, to connect with your consumers using mobile devices. This is a way to generate leads, collect consumer information, and build customer relationships. Mobile device users are conditioned to read text messages, so your messages have a very good chance to be read.

It is important to keep track of all the responses that you are getting from your mobile marketing adventure. This will allow you to know if you are doing the right thing, or if you need some improvement somewhere. Use a mobile-only web analytics service to keep track of everything.

Mobile marketing provides a great opportunity for you to offer up a wide assortment of discounts and other information about your business, so use this format to make sure you're always giving out good deals. Your customers need to feel special, so make sure you're sending them info on your discounts and other specials.

Don't TEXT Spam

You should be spamming via email online, you don't want to be spamming with backlinking SEO tactics either. Use your head here. Don't spam texts.

Do not send too many text messages to personal phones. Mobiles are very personal and many people do not appreciate being overwhelmed with marketing messages. Try to limit the number of messages to as few as possible so as to maintain a high level of satisfaction with your customer.

Being aware of what tools are available to you can mean making more customers aware of your business! Understand the tools applicable to your mobile marketing campaign before you begin it to maximize the potential of things like audio, location-awareness and video. Have a solid idea of how to incorporate all of it into your promotions.

Promote! Promoting your mobile call to action is one of the most important things you can do to be successful with mobile marketing. Your intentions may be good, but if no one signs up, they will all be for naught.

Place your call to action on any existing marketing materials you use, your social networking sites, direct mail, email, and have employees in the store tell every single customer.

Giving customers preferred status is a proven way of increasing loyalty and sales, so tell your customers they are "preferred" and "elite members" and bring more of them in!

Making exclusive offers only to your mobile marketing customers and giving them special titles will increase the likelihood of them purchasing your products or services, and it will definitely get them talking to others about the benefits of being your customer!

Utilize mobile search engine optimization. A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.

Simple Guide On How Mobile Marketing Works

Mobile marketing can be an essential part of business planning, but understanding it and creating the right marketing plan can be tricky. There are so many techniques, codes, applications and formats to make sense of and choose the right ones. Here are some steps you can take to ensure you create a great mobile marketing plan.

Social Networking is Part of the Plan

Do not limit your mobile marketing to a mobile website. These websites must remain relatively small and do not allow you to do much. Take advantage of the efforts social networks do to provide people with apps: send your customers a lin to your Facebook page or to your Twitter feed.

Get your location-based pages in the social media.  You should have pages on Google Places, Foursquare and Facebook Places to start.  Begin with the basics, and set up your business pages to include custom headers and logos.  Once you have these pages set up, branch out onto other sites, such as Gowalla and Scavngr.

Design your mobile ads so that they are interactive and sharable. Many cell phone users have a natural affinity for sharing and some will 'like' your ad on facebook or 'tweet' about it on twitter if the option is available. This can bring your ad to a  whole new audience without you having to pay any extra money. Additionally, a lots of people like to comment of ads. If your ad campaign has lots of comments, it can significantly increase your company's visibility in the marketplace.

Twitter Me This, I'll Twitter You That

Make sure you're keeping track of your social media presence as a mobile marketer. If you have a Facebook or Twitter page, you want to monitor what people are thinking of you and how many folks like/dislike you in general. This will allow you to fix some things to better cater to your audience.

Make sure you mention your mobile marketing campaign in your other marketing efforts. You could have a link on your website where people can sign up for it, or mention it on your Facebook or Twitter page. If people know about your mobile marketing campaign, they will be more likely to sign up for it.

Do not limit your mobile marketing to a mobile website. These websites must remain relatively small and do not allow you to do much. Take advantage of the efforts social networks do to provide people with apps: send your customers a lin to your Facebook page or to your Twitter feed.

Mobile Phones, Smart Phones & iPads OH MY

Know your audience. If you are planning to market to mobile phones, you should design your ad around them. Many phone have difficulty downloading large amounts of data. If it takes too long to download, many people will simply exit the program before it even reaches the point where they can see your message.

Make your website easily navigable to mobile devices. While you may know your site works for larger computers and tablets, you need to be sure it will work for mobile phones as well. Test it using your own mobile device to see how it handles, and make any necessary changes.

You must get someone's permission to send them messages. If you do not, it will be considered as spam and you could get in trouble over it. Ask people to sign up as customers, and have them tick a box that said they agree to receive promotional offers via their mobile phones.

Smart Phones - The Technology is Every Changing

Don't forget email when you are building your mobile marketing strategy. Modern smart phones have rich email clients or the ability to open web-based email clients like Gmail or Yahoo. If you are targeting mobile users with your email campaign, be sure to optimize you email creative to make sure it is effective on a smaller screen.

For the most technology savvy customers, include QR codes on all printed advertisements. This is an easy way for people with smart phones to access your website and/or coupons. Print the QR codes on brochures, posters, catalogs and business card. A customer may be genuinely interested in your product or service and a QR code ensures that they can instantly learn more about your company.

As you read, mobile marketing can be an incredibly important to your current and future business planning and so is understanding all the different techniques. This is so it makes it easier for you to understand which ones fit your personal business needs. Following the above tips, is a very good starting place.