Simple Guide On How Mobile Marketing Works

Mobile marketing can be an essential part of business planning, but understanding it and creating the right marketing plan can be tricky. There are so many techniques, codes, applications and formats to make sense of and choose the right ones. Here are some steps you can take to ensure you create a great mobile marketing plan.

Social Networking is Part of the Plan

Do not limit your mobile marketing to a mobile website. These websites must remain relatively small and do not allow you to do much. Take advantage of the efforts social networks do to provide people with apps: send your customers a lin to your Facebook page or to your Twitter feed.

Get your location-based pages in the social media.  You should have pages on Google Places, Foursquare and Facebook Places to start.  Begin with the basics, and set up your business pages to include custom headers and logos.  Once you have these pages set up, branch out onto other sites, such as Gowalla and Scavngr.

Design your mobile ads so that they are interactive and sharable. Many cell phone users have a natural affinity for sharing and some will 'like' your ad on facebook or 'tweet' about it on twitter if the option is available. This can bring your ad to a  whole new audience without you having to pay any extra money. Additionally, a lots of people like to comment of ads. If your ad campaign has lots of comments, it can significantly increase your company's visibility in the marketplace.

Twitter Me This, I'll Twitter You That

Make sure you're keeping track of your social media presence as a mobile marketer. If you have a Facebook or Twitter page, you want to monitor what people are thinking of you and how many folks like/dislike you in general. This will allow you to fix some things to better cater to your audience.

Make sure you mention your mobile marketing campaign in your other marketing efforts. You could have a link on your website where people can sign up for it, or mention it on your Facebook or Twitter page. If people know about your mobile marketing campaign, they will be more likely to sign up for it.

Do not limit your mobile marketing to a mobile website. These websites must remain relatively small and do not allow you to do much. Take advantage of the efforts social networks do to provide people with apps: send your customers a lin to your Facebook page or to your Twitter feed.

Mobile Phones, Smart Phones & iPads OH MY

Know your audience. If you are planning to market to mobile phones, you should design your ad around them. Many phone have difficulty downloading large amounts of data. If it takes too long to download, many people will simply exit the program before it even reaches the point where they can see your message.

Make your website easily navigable to mobile devices. While you may know your site works for larger computers and tablets, you need to be sure it will work for mobile phones as well. Test it using your own mobile device to see how it handles, and make any necessary changes.

You must get someone's permission to send them messages. If you do not, it will be considered as spam and you could get in trouble over it. Ask people to sign up as customers, and have them tick a box that said they agree to receive promotional offers via their mobile phones.

Smart Phones - The Technology is Every Changing

Don't forget email when you are building your mobile marketing strategy. Modern smart phones have rich email clients or the ability to open web-based email clients like Gmail or Yahoo. If you are targeting mobile users with your email campaign, be sure to optimize you email creative to make sure it is effective on a smaller screen.

For the most technology savvy customers, include QR codes on all printed advertisements. This is an easy way for people with smart phones to access your website and/or coupons. Print the QR codes on brochures, posters, catalogs and business card. A customer may be genuinely interested in your product or service and a QR code ensures that they can instantly learn more about your company.

As you read, mobile marketing can be an incredibly important to your current and future business planning and so is understanding all the different techniques. This is so it makes it easier for you to understand which ones fit your personal business needs. Following the above tips, is a very good starting place.

iPhones and Smartphones, Whats the Diff?

Communication is one of the basic needs of human sustenance and in comparison to back in the day when most of the communication was one to one, today much of the interaction takes place over a long distance over the phone.

This, in turn, brought about a spur in the development of phone technology and the advancement happened from stationary phones to mobile devices and finally on to smartphones and iPhones. As compared to the phones of the past, the present generation phones are futuristic devices which facilitate web browsing, email messaging, reading and even editing word files while on the move. You can even be blogging online using your iPhone.

If you have a Smartphone, then you are in possession of future technology right in the palm of your hand. You no longer have to maintain records of your appointments or search for addresses as these details are stored within your device and hence are just a click away. An added advantage is the email access which would enable you to reply to your mails without having to go through the trouble of opening your laptop or desktop at home.

An imperative requisite in smartphones today is Bluetooth technology and compatibility with the various applications of MS Office. Another must-have is a touchscreen keyboard or a mini keyboard which can be used for surfing the web in case urgent information is required. Thus all that you need to do is to effectively utilize the micro SD slot and a mini USB port to organize your files during your free time while travelling or when outside office.

Apart from work related functions, smartphones serve as ideal pleasure devices as well since it can not only control as many as seven different entertainment appliances but enable the user to tune in to Internet radio as well. So having this calling device in your hand means being able to control the DVD, design and manage presentations and manipulate unfamiliar musical tracks by converting them into favorite songs.

Technology does not stop at one innovation and a further improvement on the Smartphone is the iphone which is a further improvement on its predecessor in terms of features and functionality. One of the major improvements in an iphone over a Smartphone is the in-built camera featuring both landscape as well as portrait mode depending on the angle at which the phone is held.

Selecting a Smartphone or an iphone depends on the personal as also business needs of the buyer and accordingly the features can also be finalized upon bearing in mind the future requirements. 



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